Recently Cranky Pressman was taken over for a day. It wasn't some rogue rodent but Maria Pastore our friend and good customer at Thirsty. Maria wanted to create a poster in honor of her old high school art teacher, Benjamin F. Price. Apparently Mr. Price preached the 5 P's to his students, Prior-Planning-Prevents-Poor-Performance. Very wise words. I would have got along well with this fellow.
Maria and her colleague Phil documented their visit in the video tape above. The old letterpress printing shop has never looked or sounded so groovy.
Ironically, the 2-color letterpress poster was produced in the more spontaneous style of hand-set wood type. Maria scavenged through our antique type collection creating on the fly, but there is no doubt the planning gears were running in her head during the entire creative process. Even in its simplest form, the best graphic design for letterpress is carefully thought out. I believe Mr. Price would have been pleased with the results.