Recently, while pondering life, existence and the meaning of letterpress printing in a world run by gearless devices, I became troubled by the situation in which we find ourselves. Yes, there’s a renewed interest in traditional hand-crafted processes, but sadly a shortage of print knowledge and opportunities for design professionals hypnotized by the deceptive charms of the internet.
This is not only unacceptable but detrimental to the creative services and more importantly the work you produce for your clients.
So I decided to take action. Upon locating my trusty typewriter amongst the piles of dusty old books and boxes of 3-part NCR forms, I pecked out my frustration in written letter form. Slightly overcome by rage, the direct mail piece at times veers hopelessly off subject but the urgency of the message is clear.
The correspondence was mailed to a hand-selected list of industry leaders who we admire in hopes that they too would take up this cause.
Below are the contents of the letter mailed on December 9, 2014
Urgent letter being written the good old-fashioned way.
Crank Letter Pg. 1
Crank Letter Pg. 2
Typing technique was agitated and extreme, errors where made but corrected.
Marginalia was added for emphasis.
Contents of 5-piece direct mail piece.
Cranky old editorial opinion. Details can be seen here.
Odd image techniques were around before Instagram as seen on this photo print.
Close-up detail of proper business letterhead.
Focus on customer service.
Shop location as accurately marked as on Google Maps.
Final check of all pieces before going to the Post Office.
Mr. C. Pressman, proudly from the same state as Orville and Wilbur.
Certified to be flown in from Ohio.
APPROVED by the Ohio Chamber of Cranky Old Geezers, stamped seal.
2-color letterpress and hand-typed outer envelope.
Unfortunately, inky accidents can happen in a busy printing shop environment.
I will be doing a post soon detailing the production process of this project. Please stop back or leave any questions as a comment below.
Get your work into the real world with print.