¶ When I first discovered Jennifer Daniel's work I was struck by the concise wit and fantastic diversity of her portfolio which ranges from icons to illustration and information graphics. Then when our letterpress printing shop was recently called upon by Jennifer to print her new business cards my delight could hardly be contained to find out that Ms Daniel had diversified her business even further to now offering professional unicorn grooming services.
¶ Getting along with others is not easy. Relationships require all that commitment of personal time, attention and effort, even when not particularly in the mood. But it’s the price you must pay if you want a bridge foursome.
Online social networking is just as difficult. The searching, writing, posting, commenting, uploading, tweeting, retweeting and even retweeting damn retweets is as labor intensive as hand-setting 12 point lead type.
This recently completed letterpress project for Shadow Works depicts the big search and social networking websites as clunky old apparatus. Having plodded along for a while now with twitter, facebook and the like, I appreciate the comparison. Even though it’s made on a computer, the best social networking feels hand crafted by an actual person who cares.
Continue reading to see the whole Shadow Works series and a list of this old letterpress printer’s feeble attempts at social networking.
¶ We were proud to help designer Nathan Freeman with his identity project for International Justice Mission (IJM) a human rights agency that secures justice for victims of slavery, sexual exploitation and other forms of violent oppression. The piece illustrates how letterpress print is not just for lighthearted work but is also very effective for bringing a feel of sophistication, importance and professionalism to institutional or business communications.
